Los Angeles County Metropolitan Transportation Authority (Metro) is doing something that no transit agency in USA has ever done: it’s marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn’t about increasing the bottom line. It’s about reducing traffic, cleaning the air and making people’s commutes in this auto-clogged city a bit less stressful:
For more information, read EMBARQ’s post on TheCityFix.
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