Innovative communications and marketing campaigns increase ridership and improve user perception, according to the workshop “How do we attract and win over public transportation users?”. About 90 transport officials from 30 cities across Mexico attended the first-of-its-kind forum on June 28-29 in Mexico City, organized and hosted by CTS-México with support from FedEx Corp. The theme revolved around addressing the needs of daily transport users, who are the most important stakeholders in any transit system.
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