Author: Torres, I., Greene, M. and Ortúzar, J. de D. (2013)
Journal: Habitat International 39, 62-74.
Keywords: Stated choice experiments; Efficient designs; Residential choice; Re-population of urban centres
A stated choice (SC) experiment was designed to study the locational preferences of new CBD residents in Santiago de Chile. Eight attributes were analysed, separated into two SC games. The first was associated with neighbourhood characteristics (accessibility, green areas, commercial services and cultural services) and the second with dwelling characteristics (flat size, gym and pool in the building, and cleanness and state of the front street). Price/mortgage was kept as the only attribute present in both games. With the data bank obtained, flexible discrete choice models were estimated in order to derive willingness-to-pay (WTP) for these various attributes. Higher WTP for urban attributes (i.e. accessibility, and cleanliness of the neighbourhood) and lower valuation for attributes related to recreation (i.e. gym and pool, cultural services) were found. The implications of these findings in the design of public policy related to re-populating the Santiago city centre are then discussed.